Auto Trader Uses ExtraHop Networks for Seamless Physical to Virtual (P2V) Migration

March 12, 2013

ExtraHop Enables Leading Publisher to Increase Virtualisation While Safeguarding Performance and Operations


UNITED KINGDOM, LONDON – 12 March 2013 – ExtraHop, a provider of IT operational intelligence solutions, today announces a deal with Trader Media Group, publisher and owner of Auto Trader, a leading motoring website and magazine in the United Kingdom that contributed more than £257 million in annual revenue for 2012. As Trader Media executes its strategy for virtualisation and migration to the cloud, the company will use the ExtraHop platform to provide real-time visibility into the entire application environment, including physical and virtual infrastructure, as well as performance baselines and proactive notifications of performance issues.

"At Trader Media we are fully committed to driving efficiencies into our infrastructure through virtualisation and the adoption of cloud-based services," says David Hill, Network Manager at Trader Media. "One challenge with virtualisation is the lack of visibility as we migrate applications from a physical to virtual environment; however, the ExtraHop platform eradicates this problem, providing detailed performance information about the whole virtual environment."

When comparing solutions, the ExtraHop platform's proactive alerting capability, real-time visibility and ease of deployment were unmatched by any other application, infrastructure or network performance monitoring vendor. Trader Media especially appreciated the ExtraHop platform's ability to provide insight into the real-time performance and tuning parameters of the company's F5 Networks application delivery controllers (ADCs).

"We were able to deploy a passive ExtraHop appliance and view key virtualisation performance data in 15 minutes. The ongoing benefits we receive with ExtraHop are tremendous. As we continually improve our applications and grow our audience, these changes can create other stresses and strains on the infrastructure. ExtraHop allows us to detect and resolve potential problems before they impact customers," says Hill.

Owen Cole, VP EMEA, ExtraHop Networks, comments: "In today's virtualised environments, managing performance is becoming increasingly difficult. The diversity of architectures means that without a unified vision of network, web, VDI, database and storage performance, you are blind to the whole picture. If a solution doesn't assess the performance of everything, it may as well not measure the performance of anything. We are delighted to be working with Trader Media to help them with their migration to the cloud and to play such a significant role in the everyday running of the business."

The ExtraHop solution, which is being implemented throughout Trader Media Group, enables the company to monitor every tier of the application environment in a single view without impacting performance. Passively analysing a copy of network traffic, the ExtraHop platform uses no agents or probes and requires no instrumentation, allowing organisations to monitor the performance of every application in a non-intrusive manner.

About ExtraHop Networks

ExtraHop provides the real-time operational intelligence required to make IT more agile and proactive. The world's best-run IT organizations use ExtraHop to manage more than a quarter-million devices and monitor over a trillion transactions daily, including Adobe, Alaska Airlines, Concur, Expedia, and Microsoft. Winner of many innovation awards from Gartner, Interop, and others, the ExtraHop platform auto-discovers and auto-classifies all applications and systems out of the box, providing the correlated, real-time visibility essential for dynamic environments. The ExtraHop platform deploys without agents and delivers value immediately upon deployment, making it the most cost-effective solution on the market. Follow us on Twitter @ExtraHopUK. For more information, visit

Press Contacts Rachel Pepple ExtraHop Networks 206-453-2290