Seahawks Get a Geeky Salute with ExtraHop’s “Binary 12th Man”

January 30, 2014 | By Tyson Supasatit | 3 Comments

A couple weeks ago, Seattle’s geek reputation was on the line. The Seahawks were up against the San Francisco 49ers in the NFC Championship, a game some had dubbed the “Nerd Bowl” because Seattle and San Francisco compete as technology hubs. The Hawks triumphed and Seattle went wild. Just a few days ahead of Super Bowl XLVIII, THE CITY. IS. ELECTRIC.

Apart from a few folks in our Denver office, ExtraHop is rooting for the Seahawks, and in our very own, very geeky style. Our 17th floor offices at 520 Pike Street are illuminated at night with 00001100, a binary tribute to the Seahawks’ increasingly famous12th man—our rabid fan base. And, this week we sent 500 “Binary 12th Man” t-shirts to similarly geeky friends throughout the city. Check out the photos and tweets below.


Filed in: ExtraHop Blog, ExtraHop News, Press Coverage | Tags: , ,

About the Author (Author Profile)

Tyson helps to educate the IT Operations Management community about what is possible with real-time analysis of wire data. Prior to ExtraHop, Tyson worked as a technical marketing writer for Microsoft, Seagate, and the Association of Computing Machinery, where he wrote for and edited the TechNews e-mail newsletter from 2000 to 2005. You can find him on Twitter under @tsupasat.

Comments (3)

  1. Ken

    Is there anyway to buy any of the shirts? if there are any left?

    • Justin Baker

      Ken — We’d be happy to send you a Seahawks Super Bowl Champs t-shirt. The easiest way is to follow us on Twitter and DM us with your address and shirt size. Facebook would also work.

  2. Heather

    This was so fun! Thank you for the shirt!! I love it; so clever!

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